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              <h1 class="entry-title sep10">观点图谱的国内玩家，社交投票应用“真果”、“°do（度）”率先落地</h1>
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                <a href="/s_chaos" class="uname user_S_Chaos" data-name="沈超" target="_blank">沈超</a> 发表于 2013/07/18-14:25  <a href="/tag/真果" class="tag">真果</a> /<a href="/tag/°do (度)" class="tag">°do (度)</a> /<a href="/tag/张寅" class="tag">张寅</a> /<a href="/tag/姜路逐" class="tag">姜路逐</a>

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                <p><img src="http://a.36krcnd.com/photo/9cef8bc664c2635af48009df3aeb0a7a.jpg" alt=""/></p>

<p>观点图谱类产品在国外走红已有些时日，投票应用<a target="_blank" data-no-turbolink="true" href="http://www.polarb.com/">Polar</a>上线不到半年即斩获近800万次投票。想想国内创业者们也早该放手一试了，今天带来的两家创业公司<a target="_blank" data-no-turbolink="true" href="http://www.izhenguo.com/">“真果”</a>和<a target="_blank" data-no-turbolink="true" href="http://www.strikingly.com/lovedo">“°do(度)”</a>就走在了国内同行的前列。用户可通过这两个App以图片+文字描述的形式生成投票，并让众多网友帮你在诸如“餐厅A与餐厅B哪家更适合约会”“衣橱中哪件外套更贴合气质”等问题中做出选择。</p>

<p>真果的目标用户定位在20—35岁之间的城市白领，试图聚焦于用户的“决策”需求并在此基础上注入更多乐趣性。“以前用户在决定今晚看哪场电影之前可能会先去豆瓣找影评，然后到团购购票，我们希望能将这个决策流程转化过来”，真果联合创始人Michael Cheung说。</p>

<p>从国外经验来看，投票应用内置图片搜索几乎成为标配，对此Michael表示：“在达到上万用户量之后会考虑做，我们的技术是百度的，对搜索颇为了解。”</p>

<p>当谈到真果的商业化路径，Michael认为产品打通用户的生活，自然会产生商业变现的可能性。理论上，如果该产品能够即时、精准捕捉到用户当前购买决策的困境并推送合适的解决，将使广告和生活场景平滑融合在一起，从而最大限度减少对用户的噪音干扰，从这个方向来说是极具想象力的。真果未来可能会接入线下与淘宝商家，设想一下：当你在《富春山居图》和《小时代》之间绝望徘徊时，突然真果告诉你威尔史密斯新片上映了而且还能团购！是不是很有柳暗花明的感觉？</p>

<p>除精准广告外，真果团队期待其大数据体系能够积累至百万用户以上并构建起一幅大众兴趣图谱，藉此成为用户行为研究的最佳工具。</p>

<p>真果成立于2013年初，5位创始成员分别来自国内互联网公司以及硅谷，曾在电商及工具类移动产品上有过项目经历。团队已有来自创始人同学的百万级人民币投资，目前来说现金相对充裕。</p>

<p><img src="http://a.36krcnd.com/photo/365e562b4904342592af446705aaf536.png!w3" alt=""/></p>

<p>而另一款应用°do(度)的创始人姜路逐曾任高朋（Groupon China）华中大区经理和Monitor Group高级咨询顾问，简短交流后我认为其产品理念有三点值得分享：</p>

<blockquote>
<ol>
<li><p>相对重视投票的即时性。与线下场景的结合使决策需求往往具有一定时效，路逐表示可能会推出一些措施提升用户参与即时投票的意愿，以类似闪购的概念给予发现并参与限时投票的用户额外积分等奖励，具体细节将在之后几个版本梳理清晰。</p></li>
<li><p>允许与Polar类似的投票定向推送。“很多女生晒衣服或者身材时希望很多人能够看到，但有些决定的选择可能更加私密一些”，基于这点认识，°do(度)将允许用户选择将投票完全公开或定向发给朋友圈。</p></li>
<li><p>允许投票发起者提供多个备选项。以Polar为代表的投票应用大多只允许用户做二择一的选择，而°do(度)则与之前被Linkedin收购的<a target="_blank" data-no-turbolink="true" href="http://www.36kr.com/p/203496.html">Maybe</a>不约而同采用了多选的思路，意在使适用场景得到拓展。</p></li>
</ol>
</blockquote>

<p>有意思的是，°do(度)创始人姜路逐与Maybe创始人Omar Hamoui是Wharton商学院校友，后者曾成功创建移动广告公司AdMob并以7亿5000万美元卖给了Google，未曾想却在Maybe上折戟沉沙。在路逐看来，Maybe的失策似乎在其过高的使用门槛：</p>

<p>“Maybe最初的产品设计不是以用户投票而是以填写具体问题的回答来进行切入。这一点上他们更像Quora，好处是意见都很详细，但坏处是给用户造成了像Quora一样的参与负担。后来他们意识到了问题，尝试转型做多选，但是最好的时机已经过去，市场被其他几家瓜分……卖掉了还是不错的。”</p>

<p><em>Ps：在氪星人的沟通下，°do(度)很贴心地取消了邀请码限制，注册时输入任意字符（比如“我爱氪星”）即可。</em></p>

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<div class="reply" id="reply1">
    <div class="pull-left face"><a class="ulink" target="_blank" title="77or" data-card = "/cards/u1373864944/popover.html" href="/u1373864944"><img alt="77or" class="uface img-rounded" src="http://tp3.sinaimg.cn/3525837710/180/1" style="width:48px;height:48px;" /></a></div>
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          <a href="/u1373864944" class="uname user_u1373864944" data-name="77or" target="_blank">77or</a>
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          <a href="#" data-count="0" data-id="236700" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236700/edit" class="edit icon icon_edit" data-uid="84825" title="修改回复">[修改]</a>
          1楼<a href="#" class="icon icon-reply" data-floor="1" data-login="u1373864944" title="回复此楼"></a>
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      <div class="body sep-10">
          <p>等着微信直接秒杀你们吧！！！</p>
        <em class="muted"><abbr class="timeago" title="2013-07-18T14:31:35+08:00"></abbr></em>
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      </span>
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<div class="reply" id="reply2">
    <div class="pull-left face"><a class="ulink" target="_blank" title="大后天的大前天" data-card = "/cards/u1367563813/popover.html" href="/u1367563813"><img alt="大后天的大前天" class="uface img-rounded" src="http://tp3.sinaimg.cn/1846868401/180/1" style="width:48px;height:48px;" /></a></div>
    <div class="infos">
      <div class="info">
        <span class="name">
          <a href="/u1367563813" class="uname user_u1367563813" data-name="大后天的大前天" target="_blank">大后天的大前天</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236703" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236703/edit" class="edit icon icon_edit" data-uid="53311" title="修改回复">[修改]</a>
          2楼<a href="#" class="icon icon-reply" data-floor="2" data-login="u1367563813" title="回复此楼"></a>
        </span>
      </div>
      <div class="body sep-10">
          <p>之前有个“时尚大家说”就是做这个的</p>
        <em class="muted"><abbr class="timeago" title="2013-07-18T14:47:33+08:00"></abbr></em>
      </div>
      <span class="opts">
      </span>
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<div class="reply" id="reply3">
    <div class="pull-left face"><a class="ulink" target="_blank" title="马勒彼得" data-card = "/cards/u1374130964/popover.html" href="/u1374130964"><img alt="马勒彼得" class="uface img-rounded" src="http://tp3.sinaimg.cn/1730822183/180/1" style="width:48px;height:48px;" /></a></div>
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      <div class="info">
        <span class="name">
          <a href="/u1374130964" class="uname user_u1374130964" data-name="马勒彼得" target="_blank">马勒彼得</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236707" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236707/edit" class="edit icon icon_edit" data-uid="85984" title="修改回复">[修改]</a>
          3楼<a href="#" class="icon icon-reply" data-floor="3" data-login="u1374130964" title="回复此楼"></a>
        </span>
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      <div class="body sep-10">
          <p>有点意思。。。</p>
        <em class="muted"><abbr class="timeago" title="2013-07-18T15:03:05+08:00"></abbr></em>
      </div>
      <span class="opts">
      </span>
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<div class="reply" id="reply4">
    <div class="pull-left face"><a class="ulink" target="_blank" title="im高高" data-card = "/cards/u1355887960/popover.html" href="/u1355887960"><img alt="im高高" class="uface img-rounded" src="http://tp3.sinaimg.cn/1726489340/180/1" style="width:48px;height:48px;" /></a></div>
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          <a href="/u1355887960" class="uname user_u1355887960" data-name="im高高" target="_blank">im高高</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236746" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236746/edit" class="edit icon icon_edit" data-uid="15408" title="修改回复">[修改]</a>
          4楼<a href="#" class="icon icon-reply" data-floor="4" data-login="u1355887960" title="回复此楼"></a>
        </span>
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      <div class="body sep-10">
          <p>比thumb复杂，繁琐性&gt;娱乐性&gt;实用性</p>
        <em class="muted"><abbr class="timeago" title="2013-07-18T16:56:54+08:00"></abbr></em>
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      <span class="opts">
      </span>
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<div class="reply" id="reply5">
    <div class="pull-left face"><a class="ulink" target="_blank" title="郑允浩5733" data-card = "/cards/u1366790437/popover.html" href="/u1366790437"><img alt="郑允浩5733" class="uface img-rounded" src="http://tp3.sinaimg.cn/1760865482/180/1" style="width:48px;height:48px;" /></a></div>
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          <a href="/u1366790437" class="uname user_u1366790437" data-name="郑允浩5733" target="_blank">郑允浩5733</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236756" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236756/edit" class="edit icon icon_edit" data-uid="51112" title="修改回复">[修改]</a>
          5楼<a href="#" class="icon icon-reply" data-floor="5" data-login="u1366790437" title="回复此楼"></a>
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          <p>不实用，解决不了什么问题，数据太少</p>
        <em class="muted"><abbr class="timeago" title="2013-07-18T17:37:49+08:00"></abbr></em>
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      </span>
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<div class="reply" id="reply6">
    <div class="pull-left face"><a class="ulink" target="_blank" title="Athony__" data-card = "/cards/Athony__/popover.html" href="/Athony__"><img class="uface img-rounded" src="http://qzapp.qlogo.cn/qzapp/100289813/08E49B39837F0F841440E507AD78F2A7/100" style="width:48px;height:48px;" /></a></div>
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      <div class="info">
        <span class="name">
          <a href="/athony__" class="uname user_Athony__" data-name="Athony__" target="_blank">Athony__</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236783" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236783/edit" class="edit icon icon_edit" data-uid="19132" title="修改回复">[修改]</a>
          6楼<a href="#" class="icon icon-reply" data-floor="6" data-login="Athony__" title="回复此楼"></a>
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      <div class="body sep-10">
          <p>这两个应用起名挺有意思啊，在appstore搜索都搜不到。。。。</p>
        <em class="muted"><abbr class="timeago" title="2013-07-18T19:09:17+08:00"></abbr></em>
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<div class="reply" id="reply7">
    <div class="pull-left face"><a class="ulink" target="_blank" title="玩装死人游戏" data-card = "/cards/u1368670921/popover.html" href="/u1368670921"><img alt="玩装死人游戏" class="uface img-rounded" src="http://tp3.sinaimg.cn/1741067953/180/1" style="width:48px;height:48px;" /></a></div>
    <div class="infos">
      <div class="info">
        <span class="name">
          <a href="/u1368670921" class="uname user_u1368670921" data-name="玩装死人游戏" target="_blank">玩装死人游戏</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236847" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236847/edit" class="edit icon icon_edit" data-uid="58204" title="修改回复">[修改]</a>
          7楼<a href="#" class="icon icon-reply" data-floor="7" data-login="u1368670921" title="回复此楼"></a>
        </span>
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      <div class="body sep-10">
          <p>不觉得这个app有什么意义，别说什么以后的大数据，仅现在的第一步，我为什么要用你这个app，能给我解决什么问题</p>
        <em class="muted"><abbr class="timeago" title="2013-07-19T09:03:40+08:00"></abbr></em>
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      </span>
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<div class="reply" id="reply8">
    <div class="pull-left face"><a class="ulink" target="_blank" title="do度团队" data-card = "/cards/u1374116293/popover.html" href="/u1374116293"><img alt="do度团队" class="uface img-rounded" src="http://tp3.sinaimg.cn/3516033373/180/1" style="width:48px;height:48px;" /></a></div>
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      <div class="info">
        <span class="name">
          <a href="/u1374116293" class="uname user_u1374116293" data-name="do度团队" target="_blank">do度团队</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236864" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236864/edit" class="edit icon icon_edit" data-uid="85869" title="修改回复">[修改]</a>
          8楼<a href="#" class="icon icon-reply" data-floor="8" data-login="u1374116293" title="回复此楼"></a>
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      <div class="body sep-10">
          <p><a href="#reply6" class="at_floor" data-floor="6">#6楼</a> <a target="_blank" href="/Athony__" class="at_user" title="@Athony__"><i>@</i></a> 搜“do”+“度”这两个关键词就能搜到我们了 ：）</p>
        <em class="muted"><abbr class="timeago" title="2013-07-19T10:04:19+08:00"></abbr></em>
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      </span>
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<div class="reply" id="reply9">
    <div class="pull-left face"><a class="ulink" target="_blank" title="真果" data-card = "/cards/izhenguo/popover.html" href="/izhenguo"><img alt="真果" class="uface img-rounded" src="http://a.36krcnd.com/user/default_avatars/Gingerbread_Man.png!avatar" style="width:48px;height:48px;" /></a></div>
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          <a href="/izhenguo" class="uname user_izhenguo" data-name="真果" target="_blank">真果</a>
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        <span class="opts">
          <a href="#" data-count="0" data-id="236894" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236894/edit" class="edit icon icon_edit" data-uid="65349" title="修改回复">[修改]</a>
          9楼<a href="#" class="icon icon-reply" data-floor="9" data-login="izhenguo" title="回复此楼"></a>
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      <div class="body sep-10">
          <p><a href="#reply7" class="at_floor" data-floor="7">#7楼</a> <a target="_blank" href="/u1368670921" class="at_user" title="@u1368670921"><i>@</i>玩装死人游戏</a>  现在做产品除了按人群分，还可以按照兴趣和场景区分，小白用户生活中的各种纠结，一个投票，能起到参考作用。</p>
        <em class="muted"><abbr class="timeago" title="2013-07-19T10:58:27+08:00"></abbr></em>
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      </span>
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<div class="reply" id="reply10">
    <div class="pull-left face"><a class="ulink" target="_blank" title="真果" data-card = "/cards/izhenguo/popover.html" href="/izhenguo"><img alt="真果" class="uface img-rounded" src="http://a.36krcnd.com/user/default_avatars/Owl.png!avatar" style="width:48px;height:48px;" /></a></div>
    <div class="infos">
      <div class="info">
        <span class="name">
          <a href="/izhenguo" class="uname user_izhenguo" data-name="真果" target="_blank">真果</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236896" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236896/edit" class="edit icon icon_edit" data-uid="65349" title="修改回复">[修改]</a>
          10楼<a href="#" class="icon icon-reply" data-floor="10" data-login="izhenguo" title="回复此楼"></a>
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          <p><a href="#reply6" class="at_floor" data-floor="6">#6楼</a> <a target="_blank" href="/Athony__" class="at_user" title="@Athony__"><i>@</i></a> 哈哈哈，安卓类各大市场，搜索“真果”，马上就可以告别纠结咯~</p>
        <em class="muted"><abbr class="timeago" title="2013-07-19T10:59:07+08:00"></abbr></em>
      </div>
      <span class="opts">
      </span>
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</div>





<div class="reply" id="reply11">
    <div class="pull-left face"><a class="ulink" target="_blank" title="marshall" data-card = "/cards/marshalxiao/popover.html" href="/marshalxiao"><img alt="marshall" class="uface img-rounded" src="http://a.36krcnd.com/user/default_avatars/Ying_Yang.png!avatar" style="width:48px;height:48px;" /></a></div>
    <div class="infos">
      <div class="info">
        <span class="name">
          <a href="/marshalxiao" class="uname user_marshalxiao" data-name="marshall" target="_blank">marshall</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236912" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236912/edit" class="edit icon icon_edit" data-uid="86272" title="修改回复">[修改]</a>
          11楼<a href="#" class="icon icon-reply" data-floor="11" data-login="marshalxiao" title="回复此楼"></a>
        </span>
      </div>
      <div class="body sep-10">
          <p>中国很多做这种产品的我觉得真的没多大脑子，就是看到国外有人做，拿到钱了，就一头扎进来。这种看似酷酷的产品确实有很多潮人会用，但是你能保证你永远是最潮的？新进的“潮”产品马上就会抢走你的用户，你怎么办？放弃现有产品做更潮的？连商业模式都没想过，那不是骗人投资的钱嘛？</p>
        <em class="muted"><abbr class="timeago" title="2013-07-19T11:39:32+08:00"></abbr></em>
      </div>
      <span class="opts">
      </span>
    </div>
</div>





<div class="reply" id="reply12">
    <div class="pull-left face"><a class="ulink" target="_blank" title="李一明dyinggod" data-card = "/cards/u1356588535/popover.html" href="/u1356588535"><img alt="李一明dyinggod" class="uface img-rounded" src="http://tp3.sinaimg.cn/1447864262/180/1" style="width:48px;height:48px;" /></a></div>
    <div class="infos">
      <div class="info">
        <span class="name">
          <a href="/u1356588535" class="uname user_u1356588535" data-name="李一明dyinggod" target="_blank">李一明dyinggod</a>
        </span>
        <span class="opts">
          <a href="#" data-count="0" data-id="236914" data-state="" data-type="Reply" onclick="return App.likeable(this);" rel="twipsy" title="喜欢并推荐给其他读者"><span>喜欢</span> <i class="icon icon-heart-empty"></i></a>
          <a href="/p/204725/replies/236914/edit" class="edit icon icon_edit" data-uid="17378" title="修改回复">[修改]</a>
          12楼<a href="#" class="icon icon-reply" data-floor="12" data-login="u1356588535" title="回复此楼"></a>
        </span>
      </div>
      <div class="body sep-10">
          <p>我是用真果好呢？还是用do度好呢？这是个命题，可这两个产品是一样的啊，服了。</p>
        <em class="muted"><abbr class="timeago" title="2013-07-19T11:40:50+08:00"></abbr></em>
      </div>
      <span class="opts">
      </span>
    </div>
</div>





<div class="reply" id="reply13">
    <div class="pull-left face"><a class="ulink" target="_blank" title="小天天爱吃鱼" data-card = "/cards/u1373872023/popover.html" href="/u1373872023"><img alt="小天天爱吃鱼" class="uface img-rounded" src="http://a.36krcnd.com/user/big_avatar/84872.jpg!avatar?timestamp=1373894955" style="width:48px;height:48px;" title="小天天爱吃鱼" /></a></div>
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      <div class="info">
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          <a href="/u1373872023" class="uname user_u1373872023" data-name="小天天爱吃鱼" target="_blank">小天天爱吃鱼</a>
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          <p><a href="#reply13" class="at_floor" data-floor="13">#13楼</a> <a target="_blank" href="/u1373872023" class="at_user" title="@u1373872023"><i>@</i>小天天爱吃鱼</a> 国内市场环境、用户的行为模式比较特殊，彻头彻尾的照搬是会不接地气。</p>
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